The Traffic app in Aiir was built to use data feeds from Inrix, which they have now discontinued for new customers. If you're looking to integrate traffic data with your website, you should seek a solution from your preferred Traffic provider. This usually involves using an 'iframe' which lets you embed a page from the provide into a page on your website.
Our Traffic app lets you add a region using an XML feed from Inrix. We make available a page for your website containing a map showing incidents, and a list of the incidents below with more detail.
Multiple regions can be added if you have Locations on your website, otherwise only one traffic region is supported.