The Podcasts app in Aiir lets you create and manage podcasts on your websites and mobile apps.

Our service can host your podcast including audio, automatically generated RSS feeds and web pages which let you listen in your browser. 

Alternatively you can add podcasts hosted elsewhere, using their existing RSS feed.

Plus our mobile apps are integrated, so all the content can appear there too. All you need to do is produce the amazing audio!

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We refer to a 'podcast' as a series or container of multiple 'episodes'. For example you may create a podcast for your morning show, and upload a new episode each day after the show.

Podcast episodes always appear in chronological order - you can't re-order them. You can schedule them to appear or disappear though, that goes for the RSS feed too.


You'll see that each episode has a number of 'requests'. 

A request represents an individual download of an episode. They are counted at the point someone begins to download the audio file, or presses play to listen on your website.

It's notoriously difficult to provide reliably accurate metrics for podcast listening, due to the nature of the technology. For example, a request will be counted regardless of whether they finish downloading the audio or if they even listen to it.

Podnews have a useful article on this issue - the section titled "Understanding the difference between plays, streams and downloads" is particularly relevant.

Your website includes a podcasts index page which lists all of the podcasts featured on the website. From the Podcasts app in Aiir you can re-order the podcasts, and toggle their visibility. An invisible podcast is still accessible directly, it just wont appear on the index page. If your organisations has multiple websites, you can share podcasts with other sites. You can link to the podcasts index page in your mobile app too.


If your website supports  localisation, you can select whether a podcast will appear on the podcasts index page for a person's location preference. We don't support localisation at the individual episode level.


Each podcast has an RSS feed which is automatically generated. You'll find the link to it within Aiir, at the top of the podcast page on your website, and in a meta tag so that search engines and browsers can find it too.

You'll need the RSS feed's URL if you want to submit your podcast to stores and directories.

The RSS feed must validate according to a specific standard, otherwise it may be rejected by third parties, so use the Validate button to check. If there's a problem and you don't think you can resolve it, get in touch.

Submitting to a third party podcast directory

Podcasting is at the size it is today thanks to the discoverability of podcasts via directories, such as Apple Podcasts, Google Podcasts and Spotify.

These apps, either pre-loaded on to computers and phones, or used by your listeners as a place to consume other audio content, offer a fantastic place to find your podcast specifically or discover it amongst other featured content.

For that reason it's really important to ensure your podcast is available everywhere your potential listeners might be. We've provided details below on the three most common directories. If you're interested in another, it's most likely the process is similar and involves signing in and providing the RSS URL you can see inside the Aiir Podcast app. Contact us if you're having trouble.

Apple Podcasts

Being listed on Apple Podcasts means you appear inside the Podcast app loaded automatically on all iPhone and iPad devices, plus iTunes on Windows and Mac. Some other podcast listing sites also use Apple's directory to populate their systems, so it's the first place to ensure you're listed.

To get started, please read this  helpful article from Apple which details the process.

Google Podcasts

Google provide an app for Android, and you may also see podcast results on web searches. They use an approach which allows them to discover new podcasts as part of their indexing of the web for search. We fully support their standard for doing this on all Aiir websites, so once your podcast is live on your website it should appear in Google very quickly. That one's easy!


You can also listen to podcasts via Spotify - on their mobile, tablet, TV and desktop apps. Whilst typically used to listen to music, podcast consumption is growing on Spotify, so it's smart to try and get a share of that audience when your potential listeners might be there.

To get started, check out their  specialist Podcast mini site.

Embedding images in podcast episodes

It is possible to embed an image directly in an MP3 file so that it appears in iTunes while listening.

  • Drag and drop the MP3 into the Music section of iTunes
  • When it appears in the list of tracks, right-click it, and choose Get Info
  • In the window that opens, click the Artwork tab, then click the Add Artwork button
  • Browse for the image you wish to use as cover art, and click OK
  • The image has now been embedded in the MP3 itself, and you can upload the MP3 to Aiir