Google Play Families Policy

Google has introduced a Families Policy that requires you to submit information about whether your app is targeted towards users under 18. All apps on Google Play need to complete this section of the submission.

When submitting an app on your behalf, we usually select a target audience of over 18, and mark the app may unintentionally appeal to children. As the requirements for targeting younger audiences include policies on how data is handled, ad networks etc, we cannot make those assurances on your behalf - and submit with this selected. This may lead to 'not designed for children' showing in the app store - but it is a separate setting to the 'age rating' displayed, which remains at 3+ for most stations.

If you wish to target a younger or broader age group, you can submit an updated target audience to Google at any point. To do this, log in to your Google Play Developer Console and select the app, Store Presence, and App Content. Google will review this and email you if there is an issue. 

We recommend that you read Google's policies in detail and ensure that the privacy policy shown on the storefront covers the areas that Google is concerned with.