Ads on Aiir websites, apps and skills

The Ads app in Aiir lets you manage ad space on your websites, mobile apps, players and Alexa skills.

It's been designed as a relatively basic system, not intended to compete with dedicated advertising platforms.

We've integrated with third-party platforms such as Google Ad Manager, AdSense, and Ad Tech, should you wish to use their advanced features.

On this page, we'll give an overview of how Aiir's Ads app works and the various sections within it.

Inventory

Your ad inventory is the first page you see when you open the Ads app, showing your campaigns/ads that are currently running.

The inventory page lets you quickly find ads in your organisation, either by searching in the top box or by filtering in the left lists.

Expired ads are not shown by default to avoid cluttering the list, but you can show them using the option at the top. 

Ads are highlighted in red when they have expired (no longer appear on your website or mobile app) or in blue when they are upcoming.

When a campaign is upcoming or expired, the ads within it are not live, regardless of their scheduled dates. 

Each ad in the results shows the ad name, client, campaign, ad type, positions, and the stations or sites it appears on. A preview image is shown for image ads.

Ads

An ad is a single piece of creative for a campaign. 

Ads can have run dates that specify when they begin and end.

Dates are not mandatory; you can select either a start or an end date, or both.

Dates for ads are overridden by their parent campaign if the campaign's dates restrain the period in which the ad is set to appear. 

A single ad can appear in multiple positions. Positions have defined sizes that the ad design should adhere to, except for takeover backgrounds. 

Product Categories prevent two ads from appearing on a page at the same time, avoiding an undesirable clash, such as similar products or competing brands. When an ad has a category set and the 'prevent clash' option is checked, it will not appear on a page alongside another ad in the same category during a single page load. 

"House Ads" will only appear if there are no other ads available to appear in a position. They can be used as filler to ensure spaces are never left blank. 

Campaigns

Each ad must belong to a campaign. A campaign specifies which stations and sites its ads will appear on.

The campaigns page lists all campaigns in the organisation. Expired campaigns are hidden by default, but can be shown using an option at the top. 

You won't see any campaigns you don't have access to - a campaign is accessible if you have been given access to at least one of the stations or sites it is linked with.

Deleting a campaign will also delete all of the ads it contains.

If a start and/or end date is set for a campaign, they take priority over the dates applied to each ad. So, for example, if a campaign is set to start on date X, none of the ads can appear before that date.

If a campaign has an end date, you can set a notification to be sent at a specified time before the end date. Only people who have subscribed to ad campaign notifications will receive these. 

It's possible to set specific times of the week when a campaign should appear, e.g., during morning show hours.

You can choose to make a campaign appear only when it is selected in a roadblock.

A campaign can be set to one of two types:

• Free: does not require pricing information; it can be added later.
• Cost Per Click (CPC): allows the user to set a price per click and an optional daily budget, beyond which the campaign will stop appearing for the remainder of the day. A budget must be set to a multiple of the price per click.

Clients

Clients can be used to group campaigns for easier filtering and reporting.

They're not linked to stations or sites and are accessible to everyone who has the Ads app.

Deleting a client does not delete any campaigns or ads. Any campaigns which belonged to the deleted campaign will no longer have a parent client selected.

Reports

The reports section lets you view and download impression and click statistics for your ads and campaigns.

A report is available for each client, campaign and advert, with a graph and table of impressions and click-through data for the selected period. Totals and averages are shown at the bottom.

You export any report as it appears, as a CSV or a printable web page. 

Previewing ads

The preview section lets you select ads from your inventory to create a preview page for any page of a website.

For each position, you can select either a specific ad, a blank space, or what would normally appear in rotation by default. Scheduled dates for ads and campaigns are not considered, and impressions are not recorded.